The guitar business has evolved in recent years. With guitars now often shipping directly to players, there’s no opportunity for a setup between leaving our craftory and arriving in your hands. That makes playability straight out of the box more critical than ever. That’s why we rely on Plek technology. Watch Season 2, Episode 12 of The Process for an in-depth look at how Plek technology ensures every guitar leaving our Bozeman craftory is perfectly set up for you, the player. Click the link in our bio to watch the FULL episode! Gibson TV’s award-winning docuseries, “The Process,” is returning for a second season! This time, we’re taking you behind the scenes for an in-depth look at the physical process of making our acoustic guitars. “The Process” explores our newly expanded acoustic factory in Bozeman, MT, featuring interviews with the talented craftspeople who handcraft these beloved guitars and deep dives into the art of guitar making. #gibson #gibsontv #theprocess