Nobody asked, but I wanted to quickly share how I went about shaping the brand identity for this account. Branding is something I've taken a personal interest in over the years because I love that it combines business strategy, social science, and art to create something memorable :') Purpose: To spotlight meaningful, uplifting sports stories in a way that feels human, hopeful, and conversational -- often the ones you don't see on SportsCenter (but sometimes I can't resist). To create a sports community where storytelling is accessible, personal, and celebratory!!! Visual Identity: I wanted the look and feel to be energetic and eye-catching. I started by putting the ~highlighter~ yellow against a black background and went to work. I had the feminine urge to make everything pink, but wanted to make it v clear that this is NOT solely dedicated to covering just women's sports. You're shocked, I know. Name/Logo: I kinda hope the name is self-explanatory. A play on of "highlight reel," a...