At Benefit, Pride isn’t just a celebration—it’s part of who we are. As an SF-born brand, supporting the LGBTQIA+ community is woven into our DNA, and we’re loud and proud about it. This year, we’re keeping the love going with global Pride celebrations, month-long Employee Resource Group programming, and parade marches around the world. At Benefit, allyship isn’t a moment...it’s a movement. So come in, be proud, and live out loud—we’re soooo here for it. 💖🌈🧵 #benefitcosmetics #sfpride #pridemonth