Olympic media coverage can shape how girls and women experience sport. 📺⁣ ⁣ Dr. Andrea Bundon, an Associate Professor at the UBC School of Kinesiology says, "We’ve got incredible women athletes who get a lot of well-deserved media attention during the Olympic Games. But once the Olympics stop, you turn on TSN or CBC sports or any American sports channel, and we’re back to only about 5 per cent or 10 per cent of coverage of sports is women’s coverage.”⁣ ⁣ 🔗 Learn what to watch for in women’s sport media coverage via the link in our bio.⁣ ⁣ #GenderEquity #WomenInSport #Olympics #Paris2024