How far would you go to surprise and delight your audience? ICYMI: In the latest episode of Marketing Beyond, Kevin Evers, senior editor at @Harvard Business Review, reveals how Taylor Swift’s “customer obsession” sets her apart not just as an artist but as a master marketer. From inviting fans into her living room for listening parties to making every fan feel included, Kevin explains that Taylor understands and demonstrates that talent alone isn’t enough. Lasting success comes from putting your #audience first. Tune in to hear what you can learn from Taylor’s playbook. deloittedigital.com/us/en/podcasts/marketing-beyond/kevin-evers-hbr-taylor-swift.html #DDPodcasts