Instagram’s algorithm just leveled up — here’s what you NEED to know as a creator in 2025: 1. Instagram officially switched to a tall grid (4:5 & 9:16) 2. Reels are now up to 3 minutes long – more time to tell your story 3. You can now optimize reach directly from the Reels editor 4. Watermarks hurt your reach (especially from TikTok) 5. Use original audio + original videos – the algorithm favors authenticity 6. There are now TWO algorithms: • One for your followers • One for the Explore page 7. Know your reach: • Connected reach = your followers • Non-connected reach = new users 8. Instagram now tracks: • Watch time • Likes per reach • Sends per reach 9. You can now rearrange your entire grid – curate the vibe 10. There’s a new “Friends” tab inside Reels to see what your people are liking 11. Meta dropped a new editing app called Edits – made for creators like us The algorithm is evolving. Keep up, stand out, and create smart. Save this. Share it with a creator. Le...