It’s a wrap on day two at #CannesLions25! Today we explored the future of fan engagement and content creation at scale. Here’s what stood out today: ⚽ The Bigger Picture: Designing the Next Play for Sports Sponsorships Deloitte Digital Brand Leader Maggie Gross hosted Mark Armstrong, Chief Business Officer, ManchesterUnited, Colie Edison, CGO of the WNBA, and Don McGuire, CMO of Qualcomm alongside our own Deloitte US CMO Scott Mager meaningful conversation around maximizing sports sponsorships. 🏟 Engage with Certainty Brunch: Our brunch sparked big questions about the fan experience of tomorrow. Together, we explored how Converge™ by Deloitte is redefining digital fan engagement and creating lasting connections that extend beyond the game. One key insight from the brunch? Nearly 70% of consumers are more likely to buy from brands that deliver a #personalized digital experience. Teams investing in fan data see stronger engagement, loyalty, and deeper relationships with #sponsors an...