Our team had boots on the ground at Salesforce Connections 2025 and they brought back big insights. Abby Bell and Jason Wright spent some time last week digging into what’s next for marketers. The headline? Stop solving for tools—start solving for people. With Agentforce, Salesforce is making that shift real. Here’s what stood out: ✅ More strategy, less busywork: Agentforce automates the grind so marketers can focus on driving results. ✅ Silos are out: Sales and marketing can finally act as one team. ✅ DoNotReply is dead: Agentic marketing enables real, ongoing conversations across every channel. Abby also took the stage during a Campfire Chat to share her POV on AI, privacy and the future of SFMC. Smart tech is changing the game, but it’s still all about the customer. #CNX25 #TheAgencyofAND #MarTech #MarketingEvents