SMTG will facilitate media coverage of GST in addition to improving track day experiences for fans. 🙌⁣ •⁣ SMTG will negotiate commercial partnerships for GST starting next season, with 10% of sponsorship sales going directly to GST athletes. The group also plans to leverage GST’s stars in its media coverage, create digital content featuring behind-the-scenes access, and add a new fan-powered media platform. 🤳⁣ •⁣ Additionally, SMTG will help broker sponsorships for GST, illustrating how media brands can help elevate the fan experience by cultivating matchday activations while also using powerful connections to negotiate corporate partnerships. Firing on all cylinders. 🏃‍♀️⁣ •⁣ This comes nearly two weeks after GST canceled the final meet of its inaugural season, which was slated to take place in LA at the end of June, along with additional in-season cutbacks. Still, GST founder Michael Johnson has insisted the entity accomplished its first-year goals. 👏⁣ •⁣ Companies like SMTG and...