Two days ago, the head of brand design at Milwaukee tools asked me to make a fix reel for his brand. I usually don’t take requests like this, but in this case, Milwaukee is a brand that is near and dear to my heart. So yesterday i dropped a reel tailored just for him and it got a quarter million views. There was a lot to love. . I did get some great constructive criticism on my initial logo. The counters on the brand mark were too small and the E’s were a little funky still. So I hoped back into illustrator and fixed both of those issues. This is a slightly revised version based on your feedback. I appreciate it. I think this looks WAY better. . #logo #design #graphicdesign #branding #logodesigner #art #logodesigns #graphicdesigner #designer #logodesign #logos #brand #logotype #illustration #marketing #logomaker #illustrator #creative #graphic #photoshop #brandidentity #logoinspirations #logoinspiration #vector #graphics #typography #artwork #milwaukeetools #milwaukee