The deal illustrates a trend of how brands — including women’s sports leagues — are looking to activate around local women’s sports bars to reach avid fans directly. 🙌⁣ •⁣ Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, roughandtumblepub. Through their new agreement, the two entities will promote one another through activations at live events. 🏀⁣ •⁣ The collab began with Rough & Tumble’s presence at Spokane Hoopfest, the world’s largest outdoor 3x3 tournament that featured a 3XBA pro tournament. As 3XBA tours, the sports bar will promote the league through storytelling, event promotion, and engagement with fans. 👏⁣ •⁣ Before this partnership tipped off, the two entities also worked together in March to support women’s and youth sports in Spokane, Washington. 😌⁣ •⁣ While the concept of a women’s sports bar has been around since 2022, brands have only begun to explore how to monetize it in...