The scores are in, and our “Beyond the game” report is now live! The latest Capgemini Research Institute report shows how sports is winning some major goals lately. Fans are returning to sports venues with 37% attending matches in stadiums in 2025 (compared to 34% in 2023). Gen AI is also having its moment – transforming how fans engage with sports through personalized updates based on their favorite teams, games watched, and the players followed. What’s more, AI/Gen AI tools have become the primary source for sports info: 54% of fans now use them over traditional search engines. We’ve crunched the numbers. Now it’s your turn – download the “Beyond the game” report via the link in our bio. #TransformingSports #SportsTech #FanExperience