Dyson surprised everyone in 2022 when it took its first steps into audio and wearable technology with a strange experiment, the Dyson Zone, over-ear headphones that also functioned as a personal air purifier. With COVID-era masks in the rearview for many of us now, however, the company is discontinuing its Bane-like device.
Many retailers have already stopped sales, though you can still pick one up on Woot for $259.99, a pretty big price cut from its original selling price of $949.99.
Jake Dyson, Chief Engineer at Dyson, tells Wired that the "Zone was completely ahead of its time." It solved a "niche" problem at the time. However, the "amount of people that are neurotic about air pollution, that want to solve that problem, and are willing to spend an amount of money; coupled with the fact that it’s headphones, means your market is small."
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