SWIPE! ⬅️ Over the past decade, Rolls-Royce has experienced a dramatic shift in the age of its customer base. Once associated with older, established buyers averaging around 60 years old, the brand now reports an average buyer age of about 42. This change reflects a broader strategy to modernize the lineup and appeal to a younger, more dynamic clientele. The launch of models like the Black Badge series, the Cullinan SUV, and the all-electric Spectre has redefined what it means to own a Rolls-Royce. These vehicles emphasize performance, bold design, and cutting-edge technology, moving away from the traditional image of stately, chauffeur-driven luxury. As a result, the brand has not only maintained its exclusivity but also become more relevant to millennials and Gen X buyers. Notably, the Spectre marks a turning point in this evolution. Around 40% of its buyers are new to the brand, and the average age among them is just 35, further underscoring Rolls-Royce’s success in capturing the ...