NikeSKIMS just launched, but nobody is talking about the most intriguing part 👇 This was an extremely calculated move by Nike, and they’ve been quietly dropping hints. So for context, nike and skims announced a new brand focused on female activewear. Now over the last 4 years, Nike’s stock has been on a steady decline. But they brought in a new CEO late last year to turn it around. And his focus has clearly been on the female market. As they’ve been losing market share here because of brands like Alo and Lululemon. So let’s look at Nike’s recent moves: 1️⃣ Early January they announce the After Dark Tour - A running series targeting women. 2️⃣ Early February they run this Super Bowl ad - Featuring popular female athletes. 3️⃣ And now, they announce NikeSKIMS - Activewear for women. It all makes sense and was extremely calculated. They were losing the female market, but instead of just launching more products… They’re strategically rebuilding their connection with females a...