A peek behind the curtain of Nike’s After Dark Tour 🔍 Nike launched their “After Dark Tour” this past week and I honestly think this is such a great community-driven marketing move BUT what I want to talk about is the creative execution. Because Nike didn’t just opt to launch a standard campaign, they went deep with creative and built a global experience. And they brought in mouthwash.studio to do it. The task here was to create a digital experience that could live in Shanghai, Sydney, LA… six totally different cities— and still feel local, intentional, and empowering. Not the old-school shrink-it-and-pink-it strategy. No slapping a pink swoosh on a banner and calling it a day. And if the folks at Mouthwash know one thing, it’s that truly engaging design that works in this era has to go beyond the basic splash page with race dates. Take a look at the digital experience they built to provide not just race info but an experience for runners to engage with the movement as a who...