Welcome to branded sleep 💤 The sleepy industry has popped tf off the past few years into what is now a $40 BILLION industry and climbing. This shouldn’t be a massive surprise as we’re seeing any commodity even partly related to health be packaged up, branded beautifully, and sold to us with “science-backed” studies. And sleep is no different. This rise in functional product is due in large part to a cultural shift around the way we perceive sleep. It’s no longer “I’ll sleep when I’m dead”, it’s “sleep as a tool for performance and success” and “sleep hygiene” This, combined with the rise in fitness wearables educating us on our sleep quality and it’s impact on our performance has created a niche industry filled with product. What do you think ~BiG sLeEp~ will try to sell you next? 👀💤 #marketingstrategy #wellnessbrand #sleephygiene #functionalbeverage #fitnessbrand #brandstrategy #directtoconsumer