Color psychology didn’t start in a boardroom—it began with the occult 🤓🔮 In the late 19th and early 20th centuries, spiritualists were fascinated by synesthesia—the idea that colors could evoke emotions, tastes, and even spiritual experiences. It all started with mystic thinkers like Madame Blavatsky, who founded co-founded Theosophy, a movement that asserted color had spiritual and symbolic power. Occultists believed that colors could tap into unseen energies, affect emotions, and even connect with the soul. And, like most things, this mystical fascination with color had taken a sharp turn by the early 20th century—straight into corporate consumerism. Advertising began capitalizing on the emotional pull of color. In 1915, *The American Food Journal* suggested that color wasn’t just visual—it could make food taste better. Enter the roll of the color consultant and Faber Birren, dubbed ‘the most authoritative source on color’ by The New York Times. In his 1945 book, *Selling ...