Ok I think this is early signs of the new Nike brand strategy in action 👀 Welcome to the @nikerunning After Dark Tour: a women’s race series taking place in six cities around the world. The genius thing about this is that Nike isn’t just hosting events. They’re creating an ✨ecosystem✨ for runners. This is a fusion of performance marketing, digital tools, and live activations. Think: 👉 Daily engagement through the Nike Run Club app with custom training plans for the 10K and half-marathon race distances 👉 In-person events that forge community like post race parties 👉 Custom gear that makes participants feel like they’re part of something bigger Now Nike isn’t doing anything new here, this is all a part of this rise in marketing strategy we’re seeing across sport brands. Look at Bandit’s NYC flagship, a hybrid space that’s part store, part coffee shop, and part event hub. Or On’s Track Nights, blending races with music festival vibes. Even lululemon’s ultramarathon brought wom...