We just put on a fucking masterclass at Big 12 Media Days Apologies for the language but... No one made more noise than the Snapback Sports Trivia setup in Dallas. Find other photographs of players and coaches cheesing ear to ear from Media Day content... you can't If you're trying to break into the sports industry, here's some helpful takeaways for you: 1. Get creative. The players answered the same questions over and over and over again. Instead, we built a fun format that still lends to great conversation. 2. Reverse engineer your content. Question: What gets the best out of athletes? Answer: Competition That's why our trivia format opens these guys up, gets them comfortable and even delaying their own team planes to play more trivia. 3. Quality over quantity. While we prepped 50+ games for coaches, players, and ADs, it was the games we built specifically for a guest that performed best. While it's easier to build the same game over and over again, when we took the time t...