Rollin’ on the river. 🌊⁣ •⁣ Tomorrow, the men’s Premier Lacrosse League (PLL) and its new women’s arm, the Women’s Lacrosse League (WLL), will be playing the sport’s first-ever match on a river — a stunt tied to mutual brand partner Whirlpool. 🥍⁣ •⁣ It’s a bold move that highlights how leagues (especially niche ones) can stand out by using newsworthy venues and creative campaigns to break into new markets. 👀⁣ •⁣ A Chicago River Boat has been outfitted with a turf field to accommodate 3-on-3 exhibition matches from PLL and WLL athletes. The boat will set sail at 1:30 p.m. ET and mosey down Chicago’s downtown waterfront, pausing in front of the World of Whirlpool — an experience center that showcases Whirlpool products through workshops — to encourage fan engagement. 🤩⁣ •⁣ This promotion reflects several different trends in sports. Title sponsors have stepped up to create buzzworthy sports events, like Aflac’s Oui Play bringing women’s college hoops to a unique Parisian locale. Other...