Sports today is scoring goals with technology, especially in drawing younger audiences. We found that: ✅ Stadium tech has been ramped up to meet the expectations of a younger audience. ✅ Millennial and Gen Z fans are driving the return to stadiums. ✅ AI/Gen AI solutions are bridging the inside-venue versus outside-venue experience gap. As Antoine Courbon from ASO explains, technology is also cycling its way into the Tour de France, to attract and engage younger and international audiences. Ready to play ball? Check out more sporty insights in our “Beyond the game" report via the link in our bio. #TourDeFrance #TransformingSports #SportsTech