🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival
David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports.
📺 In this episode:
--The real reason Scripps bet on women’s sports (before the Caitlin Clark effect)
--How her team launched a WNBA national broadcast deal in just 6 weeks
--Why social media attribution is hard—but essential
--What it takes to move from CMO to GM
--The #1 trait every great marketer must have
From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience.
#MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing
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