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@davidjbrickley
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports. 📺 In this episode: --The real reason Scripps bet on women’s sports (before the Caitlin Clark effect) --How her team launched a WNBA national broadcast deal in just 6 weeks --Why social media attribution is hard—but essential --What it takes to move from CMO to GM --The #1 trait every great marketer must have From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience. #MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivere...

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Credits
    Tags, Events, and Projects
    • stndigital
    • sportsmarketing
    • womeninsports
    • scripps
    • canneslions2025
    • wnba
    • 1
    • marketingleadership
    • businessofsocial