When Jeff Monken took over as head coach at Army in 2014, the program was struggling. In this clip, Monken walks through his blueprint for rebuilding Army football from the ground up—starting with discipline, standards, and a clear vision. He talks about the culture shift he demanded from day one, the institutional support he received, and why building a program at West Point is unlike anywhere else in college football. This is a masterclass in leadership, toughness, and doing things the right way. #football #cfp #collegefootball #armyfootball