🇮🇹🇲🇾 Ferrari has lost a trademark lawsuit in Malaysia against local energy drink company Sunrise, Mark Sdn Bhd over the use of a horse logo on its “Wee Power” product. Ferrari argued that the two mirrored horses flanking a large “W” on the Wee Power logo infringed on its iconic single prancing horse trademark. However, the court ruled that the designs were clearly different both visually and conceptually. The judge noted that Wee Power operates in a completely unrelated market, beverages, not luxury automobiles, and that there was no real likelihood of consumer confusion. Additionally, the court accepted that the word “Wee” referred to the founder’s surname, not an attempt to mimic Ferrari’s brand identity. Because of this, the trademark was allowed to stand, and Ferrari was ordered to pay legal costs. The case highlights the limits of global brand power when it comes to generic imagery like horses, especially across different industries. It also underscores how thoughtful brandi...