SWIPE! ⬅️ Mate Rimac, the CEO of Bugatti and Rimac, daily drives a Volkswagen Golf Mk5 R32, a modest choice for the head of two hypercar giants. Despite having access to cars like the Bugatti Chiron and Rimac Nevera, Rimac prefers the raw, analog feel of the naturally aspirated VR6 engine and DSG gearbox in the R32. He has stated that it’s not flashy, but it’s a fun, reliable, and engaging car that reminds him of why he fell in love with driving in the first place.
His attachment to the Golf goes deeper. He is reportedly planning a tasteful restomod of the car, upgrading its interior and tech without stripping away its original charm. This reflects his philosophy of blending engineering excellence with emotional driving experiences, which also guides his leadership at Bugatti Rimac.
Rimac’s choice mirrors a broader trend among car CEOs who appreciate humble, driver-focused cars over excessive luxury. For someone reshaping the future of electric hypercars, it’s telling that he still f...
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