In the heart of Greece’s olive groves, producer Konstantinos Papadopoulos is navigating the fallout of U.S. President Trump’s proposed 30% tariff on European goods.
It threatens to slash his U.S. sales by 40%.
Greece is the fifth-largest olive oil exporter to the U.S., shipping 8,000-10,000 tonnes ever year. The industry faces a pivotal shift as producers like Papadopoulos swiftly pivot to new markets in Brazil and Australia.
The tariff’s ripple effect extends beyond Greece, impacting top European olive oil exporters like Spain, Italy, and Portugal, as well as industries from wine to automobiles.
For Papadopoulos, whose family exported 350 tonnes to the U.S. in 2024, the lesson is clear: diversify or risk collapse. His proactive deals with new buyers highlight the resilience of Greek producers amid economic uncertainty, as they adapt to protect an industry rooted in centuries-old olive groves.
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