According to a study by Adobe, US consumers spent $24.1 billion shopping online during the Prime Day window (July 8-11). This bettered last year's numbers by 30.3%, and is more than twice as good as last year's two Black Fridays combined ($10.8 million). Some of the best-selling categories included appliances, office supplies, electronics, and books, with the Apple AirPods Pro 2 among the top-selling products. The significantly increased spend was due to attractive discounts on Amazon as well as its other retail competitors. It was also driven by back-to-school shopping. Daily spending on school supplies, such as backpacks and calculators, jumped 175% over June 2025, while spending on dorm essentials, including microwaves, mini fridges, and bedroom linens, increased by 84%. Unsurprisingly, consumers preferred mobile over desktop to complete purchases, with 53.2% of all transactions processed via mobile apps. Use of AI chatbots and browsers to find deals also saw a significant jum...