While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog. 💄⁣ ⁣ Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of this weekend's AUSL Championship series. 🥎⁣ ⁣ Sephora is supplying championship weekend fans with photo ops, giveaways, and in-game activations. The beauty retailer plans to extend these offerings through AUSL’s upcoming All-Star Cup, a multi-game tournament in August that will offer a glam suite for AUSL athletes for the cup’s media day. 🤩⁣ ⁣ Additionally, Sephora is teaming up with select AUSL players for social media content and will incorporate branding into game broadcasts, in-arena signage, and digital marketing campaigns. 🤳⁣ ⁣ Why? While sports remain an underserved market for women fans, companies are catching onto the opportunity in women’s sports — not just to reach women, but ...