Athlete-driven media is transforming college sports. Fans no longer just want team updates—they want to hear directly from the athletes. In this episode of Content Playbook, I break down why putting athletes at the center of storytelling is essential for engagement, sponsorships, and long-term career growth. Key Takeaways: Athletes build trust – Fans connect more with athletes than team accounts. Genuine connection drives revenue – NIL sponsorships thrive on authenticity. Athlete-driven media is a career path – Players can extend their brand beyond the game. Everyone wins – Content performs better when athletes are the focal point. Content shared on athletes' channels consistently outperforms team accounts by two to six times. Watch now to learn how to make athlete-driven content work for your brand. SUBSCRIBE HERE: youtube.com/@ClayBollinger Follow Clay Across Platforms Instagram | instagram.com/claybollinger X | x.com/claybollinger TikTok | https:/...