How do you incorporate sponsored content into your college athletics strategy WITHOUT making it feel forced? Too many athletic departments treat sponsorships like a box to check — slapping a logo on a highlight or forcing an ad into content that should be built for recruits. But the best programs? They integrate brands seamlessly while keeping their social strategy focused on storytelling, recruiting, and engagement. In this video, we break down: ✅ Why most sponsored content fails in college sports ✅ How to make sponsorships feel natural and engaging ✅ The blueprint for integrating brands without losing your audience The key takeaway? The moment should always come first, the brand should come second. If your content feels like an ad, you’re doing it wrong. Want more insights on creative strategy, branding, and revenue growth in college athletics? Hit subscribe and let’s build the future of external strategy the right way. #CollegeAthletics #SportsSponsorship #SocialMediaMarketing ...