The college sports industry generates more revenue than the NBA and MLB, yet lacks the sustainable framework that makes professional leagues work. The key difference? Negotiated agreements with athletes. Professional leagues avoid constant litigation because they have collective bargaining agreements that establish clear rules around free agency and compensation. College sports lack this fundamental structure. The solution isn't revolutionary – it's about extending negotiating rights to college athletes to create sustainable, enforceable rules that work for everyone in this multi-billion-dollar ecosystem. Watch the full discussion on Front Office Sports Daily. frontofficesports fos_today #CollegeSports #SportsBusiness #NIL #Leadership