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@golf_manual
The rise and fall of Nike golf equipment! 📈📉 Nike once dominated the golf equipment world, but now their clubs are collectors’ items! So where did it all go wrong…? It all started in 1996 when Nike signed Tiger Woods for $40 million. They didn’t even make clubs yet, but they dominated golf marketing from day one. By 2002, they launched their first line of clubs - including the Nike Forged Blades and Pro Combo irons. They got early praise and Tiger switched to a full Nike bag. Over the next decade, Nike expanded fast. They dropped iconic clubs like the VRS Covert and the Method putters, signing big names like Rory McIlroy and Michelle Wie. But in the mid-2010s, it started to unravel. Sales fell off as the Tiger mania shrunk, with critics saying Nike clubs were all hype, with not enough innovation. They couldn’t compete with companies like Titleist, TaylorMade, or Callaway. In 2016, Nike announced they were done. No more clubs. No more balls. No more bags. Instead they shifted their en...

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    • nike
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    • golf_manual
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