For ideaShare 2025, mckessoncorporation set out to create a trade show experience that made their solutions more approachable and relevant to independent pharmacists. Sparks led the design, management, and build of the show floor, bringing that vision to life through a “Main Street USA” concept. Each storefront-style space represented a familiar business type, helping attendees easily navigate McKesson’s offerings through hands-on demos, product displays, and live presentations. The layout encouraged exploration, with thoughtful details that made the experience both practical and memorable. #McKessonideaShare2025 #PoweredBySparks #ExperientialMarketing