Talk about ‘rising to the occasion’… 🍆 Every year, hundreds of penises are graffitied onto the race route of letourdefrance. It’s a constant battle for organisers who have employed a dedicated team to try to paint over the markings before they’re captured by the world’s press reporting on the race. This year, skodagram and fcbldn made a ballsy move and turned the penises into a promotion for the letourfemmes. Working with artists cecile.dormeau and erinaniker, and globalstreetart, the team drove around the route in a special support car - which became Škoda’s 221st support car in the race - to convert the saucy scribblings at stage 19 in the mountains into eye-catching designs to get more eyes on the women’s race. And it worked 👀 The artwork was featured on live TV coverage, with global commentators talking about the initiative and driving viewers to watch the Femmes 🚴‍♀️🚴‍♀️🚴‍♀️ #WatchTheFemmes #TourDeFranceFemmes #TourDeFrance #NeverFinished