Analysts have backed claims that #GTA6 will cost $100‼️ They believe that might be the new standard, and still say it’s on track to pull in over $10 billion. ⁠ Michael Pachter from Wedbush Securities calls it “immensely profitable.” He’s also the one floating the $100 price tag, arguing that the game’s scale and lifespan justify the jump from the usual $70.⁠ ⁠ Take-Two CEO Strauss Zelnick was asked about these rumours earlier this year, but didn’t confirm or deny them. “Our view is that if you create a huge hit, and everyone wants it and everyone buys it, the revenue is going to take care of itself,” Zelnick said.