Here’s the truth nobody warned us about: The minute you stop playing, the world stops watching…unless you’ve built something that outlives the game. That moment hit me hard and it’s ultimately why I built Xtraordinary Athletes to help former/current players stop feeling lost and start building digital platforms that actually open doors. And if you’re an agent, rep, or manager reading this: Your athlete’s future brand starts now, not after the jersey comes off. If they’re not building content, story, and presence while they’re still active they’re already behind. This clip is the moment it all clicked for me. Let it click for you too. #XtraordinaryAthletes #LifeAfterSports #AthleteBranding #AthleteMarketing #PostCareerPlaybook #SportsAgencies #DigitalTransition #PlayerDevelopment #ContentThatLasts #AthletesInMedia