Scientifically proven š¤
BMW owners tend to be older and relatively affluent: new BMW buyers have a median age of about 56 years and a median household income around $124,800 per year, with those purchasing high-end models like the 7-Series averaging incomes near $184,170.
The average starting price for BMWs varies by model, ranging from the sporty 3 Series starting around $47,125 (with typical fair purchase prices closer to $44,000ā$50,000) to SUVs like the X3 starting at $50,900, and flagship luxury sedans like the i7 beginning in the range of $105,700 and up.
To purchase a BMW, you typically need a solid six-figure household income, good credit for financing, or cash to cover the MSRP plus taxes, fees, insurance, and maintenance costs.
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