Today’s sports fan experience extends beyond the main event. It’s about engaging with audiences in innovative and exciting ways. ASO’s Antoine Courbon shares how Tour de France race data as well as the data from fans (predictors, fantasy team selections, etc.) are uniting fans worldwide through social media debates and conversations. Game for more insights? Check out our “Beyond the game" report via the link in our bio. #TourDeFrance #TransformingSports #SportsTech