. Mr B & Friends mrbandfriends - Mr B & Friends Reignites the Intensity of the Game in Bath Rugby’s Gallant New Identity . Bath Rugby’s new identity celebrates their standing as the iconic rugby club with Gladiatorial Spirit coursing through its veins oozing everything the sport is and should be: an intense heart-pounding display of ferocity, grit and artistry. The design system pairs contemporary heraldry with tribal illustration, and confident, expressive typography. Contrasting type styles from heavy and impenetrable to fast and fluid imitate the duality of the club’s rich Roman and Georgian history, as well as the team’s jaw-dropping playing style. Iconic blue, black and white colours of old have a renewed confidence, placed alongside an expressive splash of the colour bolt for added energy. Each brought to life by motion principles that mimic gameplay and echo the visceral. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #campaign #advertising #logo #logoma...