Everyone loves a hometown hero. 🫶🇨🇦⁣ ⁣ Marketing experts told Sportico that Victoria Mboko has a compelling storyline that makes her extremely marketable heading into the US Open. 👀⁣ ⁣ “Her youth, charisma, and compelling story as a proud Canadian and immigrant make her deeply relatable and aspirational,” said sports marketing professor Anjali Bal. “For brands, she offers a rare opportunity: high visibility and cultural resonance at a fraction of the cost of more established athletes. 💰⁣ ⁣ We're in your inboxes with all the latest news in sports biz. Hit the #linkinbio to subscribe to our free, 3x-weekly sports biz newsletter today. 💌 #thegist ⁣ ⁣ #womenssports #tennis #wta #victoriamboko #sportsbiz