If you’re a food photographer still sending rates without asking questions first, you’re leaving money on the table.
Most beginners price like they’re selling “photos.” Pros price like they’re solving a problem.
The difference?
📌 They know the goal of the shoot
📌 They understand where the images will be used
📌 They uncover how much content is needed and by when
📌 They identify upsell opportunities like ambience, cocktails, or BTS
📌 They spot the logistics that turn a “simple” shoot into a full production
When you start asking the right questions, two things happen:
1️⃣ Clients take you more seriously
2️⃣ You stop undercharging because you actually know the scope
Next time someone asks “What do you charge?” don’t answer until you’ve done this.
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