With her takeover of the Internet these past 24 hours, what can brand leaders learn from Taylor Swift’s marketing playbook? In our recent episode of Marketing Beyond with Alan Hart, Harvard_Business_Review's senior editor, Kevin Evers, discusses four #marketing strategies that crystalize Taylor's approach to audience engagement: 🤩 Prioritize the customer experience – Always put your biggest fans at the center by inviting them into your world, exceeding their expectations, and making every experience unforgetable. 🙆 Build community and empower fans – Encourage your audience to participate, create, and share with your tribe, transforming the experience and building your audience into an active community to amplify brand messaging. 🎙️ Master the art of storytelling and communication – Deepen engagement by bringing your fans along for every era of your brand journey, communicating openly and sharing your unique, compelling stories. 🔎 Create curiosity and anticipation – Create oppo...