@Rare Beauty’s new Eau de Parfum might smell amazing, but the packaging is what really makes her special IMHO. @Selena Gomez worked with hand therapists and engineers to design a bottle that’s actually easy to hold, press, and open especially for anyone with dexterity challenges. It’s so special to see this deep of love and intention being put into a product, but I’d expect nothing less from Rare. The oversized pump takes barely any pressure to mist, the curved shape of the bottle actually fits naturally in your hand, and the twisting lock cap feels so intuitive (and great for travel!) There’s real thought behind it and that’s the kind of design the beauty industry needs more of. We love to see it! 👏❤️ #thelipsticklesbians #beautytok #makeupreview #beautyindustry #rarebeauty #accessibility #fragrance #perfumetok