. Futurebrand futurebrandglobal - Futurebrand Unveils a Dynamic New Identity for the World Athletics Ultimate Championship . The visual identity centres on a simple yet meaningful logo symbol: the ‘Star Flare’. Designed to be universally recognisable, the star reflects the awe, excellence and positivity of competition, while its explosive, radiating form conveys the energy, intensity and drama of athletes in pursuit of excellence. It is composed of three colliding elements, each representing one of the Ultimate Championship’s core athletics disciplines: running, jumping and throwing. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #logotype #logomark #campaign #advertising #worldbranddesign #worldbranddesignsociety