Last month, while mulling the menu at a trendy restaurant, a suggestion from a friend made Business Insider's Callie Ahlgrim feel woefully out of touch. "Why don't you get a Hugo Spritz?" the friend asked when Ahlgrim said she was craving a light, summery, and refreshing cocktail. Ahlgrim asked what that was and was promptly met with a table full of shocked faces. Somehow, she had missed the introduction and gradual takeover of the the hottest new cocktail. While the thirst for Hugo Spritz certainly isn't new — the recipe has been gaining momentum online for a few years, achieving fleeting virality in 2023 and capturing the attention of wealthy bar patrons in 2024 — recent data indicates that the Hugo's mainstream crossover moment has officially arrived. The Hugo Spritz has emerged as the clear successor to its Italian cousin, the Aperol Spritz. Read more about summer's hottest cocktail at the link in our bio. Story by Callie Ahlgrim (Credit: Getty Images) #cocktails #aperolspr...