Corona's parent company says its sales have fallen, in part because Hispanic customers aren't buying as much beer.
Constellation Brands posted its first quarter earnings on Tuesday, reporting $2.23 billion in beer sales in the quarter — a 2% decline from the year before.
The company said its top sales states, particularly "zip codes with larger Hispanic populations," saw subdued spending. Hispanic customers make up about 50% of the company's beer consumer base, Constellation Brands' CEO, Bill Newlands, said in April's earnings call.
Newlands and the company's chief financial officer said in a joint commentary that the company had surveyed a group of its customers, both Hispanic and non-Hispanic.
The survey results also showed that customers were reducing their group gatherings, both in public and at home, and avoiding shopping at convenience stores and gas stations.
Click the link in our bio to read more about Constellation Brands’ declining beer sales.
Story by Aditi Bharade
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