Bud Light was the king of beers for a long time in the United States. Sure, its sibling brand, Budweiser, had the formal title, but based on sales, the lighter lager was on top for decades.
A couple of years ago, in the face of a cultural firestorm and changing consumer tastes, Bud Light lost its crown. Mexican-made Modelo took its place as the top-selling beer in America in retail, becoming the new rey of beers, if you will.
Now, politics may be scrambling the beer space again, and not in Modelo’s favor.
Whereas 2023 was a rough ride for Bud Light, 2025 might be similar for Modelo. The brand is still going strong, but political developments like tariffs and immigration crackdowns may be a blip that could, once again, accelerate ongoing consumer trends in the beer industry.
Read more about how Trump’s policies threaten to dethrone Modelo as the king of beers at the link in our bio.
Story by Emily Stewart
(Credit: Getty Images; Chelsea Jia Feng/BI)
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