Soho House & Co (SHCO) just struck a $2.7 billion deal to go private, offering $9.00 per share in cash. Shares jumped over 15% on the news. The deal is led by MCR Investors’ Tyler Morse, with financing from Apollo and Goldman Sachs Alternatives. Major stakeholders like Ron Burkle and Yucaipa will keep control, while Ashton Kutcher joins the board once the deal closes. Expected to wrap by end of 2025, Soho House will delist from the NYSE.
This marks a big return of private equity appetite for lifestyle and hospitality brands. Will going private revive Soho House—or shut out retail investors?
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