❗️Volkswagen has introduced a controversial subscription service for its electric ID models that locks part of the car’s horsepower behind a paywall, meaning owners must pay a recurring fee to unlock the vehicle’s full performance.
The base versions of cars like the ID.3 Pro deliver around 201 bhp, but a paid upgrade raises output to 228 bhp along with more torque.
VW frames this as flexibility, letting drivers choose extra performance after purchase without paying for a higher trim upfront.
However, critics argue it’s effectively charging twice for built-in hardware, comparing it to video game DLC and sparking backlash across forums and media.
Here are the key details:
Models affected: ID.3 Pro, ID.3 Pro S (possibly ID.4 as well)
Base power: 201 bhp / 265 Nm
Unlocked power: 228 bhp / 310 Nm
Subscription pricing: $22/month, $211/year, $879 lifetime
Lifetime unlock stays with the car even if sold
Range remains unaffected by the power boost
Consumer response: largely negative, compa...
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